EVOLVE with Volkswagen financial services was a fun project to create where we made an electrifying animation to help illustrate the evolution from combustion-based vehicles into the new era of fully electric vehicles for fleet-based business purposes.
For this B2B Marketing animation we initially helped to refine the original creative concept and creatively direct the 52” animation which we produced and created in full and also included creating the audio design. Working in 3Dsmax and using Corona to render in and finally using Adobe AFX to composite the shots back together and add the effects and grading. The biggest challenge to this job was to achieve a ‘hero’ transition sequence which allowed us to smoothly morph between a 2018 model Golf R into a 3d model of a VW ID fully electric vehicle.
Our client was very pleased with the final product as we had to work under a very tight deadline and budget to achieve this promotional video which our client felt delivered above their expectations.
If you have an upcoming 3D Animation project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
