The Disney Real-Time Interactive 3D Experience was developed as a feature of Disney’s acclaimed multi-sensory pop-up installation, celebrating a century of iconic partnerships, unexpected friendships, and unforgettable duos.
In collaboration with the innovative team at Haygarth advertising agency, we developed the Disney Real-Time Interactive 3D Experience — a captivating environment where visitors are transported into a dynamic world filled with interactive videos and reflective surfaces. Guests were immersed in an enchanting display of signature Disney particle trails, creating a visually stunning atmosphere. What set this experience apart was its real-time responsiveness; the content seamlessly adapted to the crowd size, ensuring a personalized and engaging journey for every visitor.
Creating the Disney Real-Time Interactive 3D Experience was a complex and demanding endeavor. Beyond producing dynamic 3D animations in real time, we engineered an advanced logic engine capable of randomizing both the visual sequences and timing of animated trails and effects. Central to the project was a robust show control system that coordinated eight interactive statues, each outfitted with three infrared sensors, allowing them to communicate effortlessly with the main application. This integration enabled the statues to trigger distinct animated trails based on the number of visitors present at each station, resulting in a total of 196 possible visual outcomes. As a result, every guest encountered a one-of-a-kind display, guaranteeing a truly personalized and unforgettable experience with every visit.
The Disney Real-Time Interactive 3D Experience exemplifies the transformative capabilities of live, interactive 3D environments. Unlike conventional workflows that rely on static, pre-rendered 2D animation sequences — typically managed through external show control platforms such as Watchout — our approach leverages Ventuz, an advanced real-time broadcast software. This solution harnesses mid-tier desktop hardware to generate dynamic 3D graphics, enabling seamless integration with motion control systems. As a result, content can be triggered instantly across multiple displays or devices, responding fluidly to user input.
This innovative project earned recognition with a Bronze Award in the Experience Category at the Drum Marketing Awards 2024.
Key advantages of this method include:
– Utilizing real-time interactive 3D software gave us unprecedented flexibility over how graphics behaved in a spatial context. The immersive qualities of the 3D environment facilitated a deeper emotional connection between guests and their surroundings, turning every visit into a memorable journey.
– Our goal was to maximize visitor engagement by crafting an environment where content responded directly to their presence and actions. The real-time interactive 3D space allowed us to achieve levels of visual depth and audience participation unattainable through pre-rendered video clips controlled via standard show systems.
– We also developed a fully interactive application capable of linking with various physical triggers — such as infrared sensors or pressure pads — to activate unique visual effects. These effects dynamically changed depending on the number of participants and which combinations of sensors were engaged, making each interaction distinct.
Through this Disney Real-Time Interactive 3D Experience, we redefined what’s possible for immersive storytelling and audience engagement, setting a new benchmark for interactive installations.
If you have an upcoming Real-Time 3D project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
