We partnered with Pernod Ricard and their advertising agency to create summer cocktail 3D animation videos for Dewar’s High Ball Mix-it Instagram Marketing Campaign. This initiative showcased Dewar’s new range of flavoured whisky blends, designed to inspire refreshing summer cocktails and highlight perfect food pairings—ideal for long, hot evenings.
The objective was to craft visually engaging summer cocktail 3D animations that introduce Dewar’s innovative whisky blends as essential cocktail ingredients. The campaign targeted Instagram audiences, demonstrating not just the drinks themselves but also when and how best to enjoy them. Our brief required us to develop ‘When,’ ‘What,’ and ‘How’ variations of the videos, guiding viewers through the ideal moments, ingredients, and mixing methods for each signature Highball cocktail.
Our production approach focused on versatility and efficiency. We delivered assets across both 4:5 and 16:9 formats, producing multiple cut-downs and variants to maximize campaign reach. What began as four hero 3D animated videos expanded into forty unique assets—including layered 3D visuals detailing each drink’s preparation. Despite budget constraints typical of social media campaigns, we developed cost-effective solutions for complex liquid simulations usually reserved for high-end broadcast content.
The final deliverables provided Pernod Ricard with a comprehensive suite of captivating 3D animated videos tailored for Instagram. These assets empowered the client to tell an engaging story about Dewar’s new whisky blends, their versatility in cocktails, and complementary food pairings—all within an accessible digital format optimized for social media performance.
If you have an upcoming 3D Animation project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
