We partnered with BD Network to create a captivating 30-second 3D video on demand animation for Ocado titled “Enter the World of Ocado”. This campaign was designed to set Ocado apart from traditional supermarkets by immersing viewers in the unique world of online grocery shopping. Launched in 2013, the animation highlighted Ocado’s commitment to convenience, choice, and reliability—encouraging customers to experience grocery shopping reimagined.
The brief centred on developing an engaging visual narrative that would:
– Emphasize the ease and comfort of online shopping compared to conventional supermarkets.
– Showcase Ocado’s extensive product range and reliable delivery service.
– Position Ocado as an innovative, customer-focused alternative through its online-only model.
– Deliver targeted messaging via video-on-demand advertising to reach specific audiences effectively.
Our goal was to craft an animation that not only informed but also inspired viewers to explore a new way of shopping with Ocado.
Our creative team brought the concept to life using cutting-edge 3D animation techniques. The production process included:
– Storyboarding key scenes that illustrated the effortless journey from ordering groceries online to doorstep delivery.
– Designing vibrant visuals that reflected Ocado’s brand identity and showcased their diverse product selection.
– Animating dynamic transitions between home environments and virtual store experiences, highlighting convenience at every step.
– Collaborating closely with Ocado’s marketing team for feedback and alignment throughout production.
Every element was meticulously crafted to ensure a seamless blend of storytelling and brand messaging within a concise 30-second format.
The “Enter the World of Ocado” animation successfully captured audience attention and reinforced Ocado’s position as a leader in online grocery retail. Key outcomes included:
– Increased customer engagement and heightened awareness of Ocado’s unique offerings.
– Positive reception from targeted customer segments reached through strategic VoD advertising placements.
– Establishment of a strong foundation for future campaigns focused on innovation and exceptional service.
This project played a pivotal role in shaping how customers perceive online grocery shopping—positioning Ocado as not just another supermarket, but a different kind altogether.
If you have an upcoming 3D Animation project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
