Social platforms now decide who sees your brand — more than your media plan does. This article unpacks how the shift from in-store POS to online marketing has put brands at the mercy of algorithms that reward frequency, engagement, and consistency. You’ll learn how to adapt your content cadence, build more variations, and extend lifespan across formats. We’ll also explore in-app shopping, AR tools on Facebook and Instagram, and how 3D/CGI assets can boost ROI across channels.
We have noticed a significant trend over the last 2 years where online marketing has replaced instore POS and physical location and this is where we believe the leading social media platforms are both helping and hindering our clients in reaching their target audiences.
From instore POS to digital dominance
Post COVID (if that’s the current phase that we are actually in) means that whatever we did over the last 2 years to virtually connect with our audiences, is here to stay. This has encouraged brands to explore new platforms but has also shown them that they are very much at the mercy of what the social platforms class as relevant content and who gets to see it, depending on frequency of posting, engagement and consistency in the messaging. All whilst being reliant on who these platforms select as the correct target audience.
Whilst this give brands more automation to get their message out to potential customers and clients, it also means they need to make more content and post regularly, understanding that their content will only remain optimised for shorter times and be fleeting (meaning that once the content it posted it will very quickly drop down their audience’s news feed and be lost forever within a very short amount of time).Therefore resulting in the requirement for more variations on a campaign to be generated and scheduled over the life of the campaign. Another trend that is likely to become more widely used is the ability to make in app shopping more of a thing. Facebook and Instagram are currently leading the charge by developing AR within their APPS to help developers and brands come together and design ways to connect brand experiences with customer interaction, for a deeper level of customer engagement and conversion, by harnessing brands social media groups, pages, and followers.
By creating 3D/CGI digital assets brands are able to maximise their ROI and quickly and easily leverage their creative content for use across multiple platforms, from still images, to 10” Instagram videos right through to SPARK AR and In app shopping.
If you would like to discuss how 3D/CGI content creation could benefit your next project, why not book a call today
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If you have an upcoming project you would like to discuss, we would love to hear from you
