PROJECT

Fever‑Tree CGI Bottle Renders | Photorealism Engineered for a Global Brand

Project overview

Crafting a Global Visual Standard

Fever‑Tree approached us with a challenge that was as ambitious as it was exciting: to create a full suite of photorealistic CGI bottle renders for their entire worldwide product range. These images would become the definitive visual assets for all markets—used across packaging, advertising, e‑commerce, and internal brand libraries.
Our goal was simple in principle but complex in execution: build a flawless, consistent, hyper‑real digital twin of every Fever‑Tree bottle, across multiple sizes and regional variants.

THE BRIEF

Absolute Accuracy, Zero Compromise

To ensure total fidelity, Fever‑Tree supplied a comprehensive set of reference materials, including:
– Physical bottles for precise measurement
– Original print files for every label
– PDF blueprints detailing bottle geometry and embossing
– Access to their product photography portal for liquid‑colour reference

The expectation was clear: every detail—from glass thickness to label texture to liquid tone—had to be recreated with uncompromising accuracy. These renders would serve as the brand’s global benchmark, so precision wasn’t optional; it was the foundation.

THE PRODUCTION

Building the Range, One Perfect Bottle at a Time

Our production pipeline began with a collaborative pre‑production phase, working closely with Fever‑Tree to lock down the visual language of the bottles. Together we refined:
– The overall bottle aesthetic
– The style and density of spritzing
– The character of the effervescence
– The consistency of lighting and reflections across the range

Once approved, we moved into full production—creating **4242px × 6000px** high‑resolution renders for every bottle currently in circulation. This included four key variants:
– Worldwide 200ml
– Worldwide 500ml
– German 200ml
– German 500ml

To manage the scale, we converted the client’s matrix spreadsheet into a streamlined internal checklist, allowing us to track progress, priorities, and render status across the entire range.
Label source files were converted and precisely wrapped onto the 3D models, ensuring real‑world print accuracy. Liquid colours—particularly for complex flavours like Madagascan Cola and Smoky Ginger Ale—were matched using the client’s reference photography.

Each bottle was built from a series of render passes, giving us granular control over glass, liquid, labels, spritzing, reflections, and shadows—resulting in a final composite that is indistinguishable from photography.

PHOTO VS CG RENDER

CGI Breakdown FEVR TREE BOTTLE RENDERS

THE OUTCOME

A Global Library of Photoreal Digital Assets

The final deliverables formed a complete, unified CGI library of Fever‑Tree’s global product range—consistent, scalable, and future‑proof.
The renders now serve as the brand’s official imagery worldwide, enabling Fever‑Tree to maintain visual consistency across markets, campaigns, and platforms.
The result is a set of assets that not only match the quality of traditional photography but surpass it in flexibility, control, and long‑term value.

 

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