PROJECT

Fever‑Tree AR Flavour Pairing Experience – Interactive Drink Discovery

Project overview

Mixing Reality: An AR Journey Into Perfect Pairings

The Fever‑Tree AR App was created as an immersive, interactive way to help users discover the perfect pairing between Fever‑Tree mixers and a wide range of spirits. Built as a showcase experience, the app used a marker‑based chart that allowed users to select their preferred flavours and instantly see recommended combinations brought to life through augmented reality. This prototype demonstrated how AR can transform product exploration into a playful, intuitive, and memorable brand interaction.

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