This 30‑second product animation was created to showcase the 2018 Martell Cordon Bleu Limited Edition cognac. Designed with a refined, luxury‑driven aesthetic, the piece blends elegant 3D product visualization, sophisticated transitions, and interactive UI elements. From cinematic bottle reveals to immersive packaging displays, the animation highlights the craftsmanship and prestige behind one of Martell’s most iconic releases.
he brief required a premium animation that communicates Martell’s legacy while introducing the limited‑edition packaging and its interactive AR/QR experience. The piece needed to balance tradition and innovation—showcasing the bottle, the collector’s box, and the digital “Record Your Wishes” feature. Bilingual English‑Chinese messaging ensured global market relevance, while the visual language had to remain unmistakably high‑end.
Production focused on crafting a cohesive visual narrative built around premium materials, elegant motion, and interactive storytelling. The animation opens with geometric red frames assembling around the bottle, followed by a 360° rotation of the limited‑edition box to reveal gold detailing and QR elements. Floating red paper pieces add depth and cultural symbolism, while smartphone UI overlays demonstrate the AR experience. Smooth camera moves and clean transitions unify the product, packaging, and digital interaction moments into a polished luxury presentation.
The final animation delivers a sophisticated, visually rich product story that elevates the Martell Cordon Bleu Limited Edition through premium motion design. The combination of 3D product hero shots, interactive UI elements, and bilingual messaging creates a compelling piece suitable for point‑of‑sale displays, digital marketing, and brand storytelling. This project highlights strong capabilities in luxury product visualization, UI/UX motion integration, and high‑end visual narrative design.
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