This 30‑second DOOH animation showcases the Prada Candy Gloss fragrance through a blend of sophisticated 3D product visualization and expressive motion design. Opening with the iconic PRADA wordmark, the piece transitions into a vibrant world of glossy pink surfaces, gold accents, and dynamic product choreography. The result is a premium, fashion‑forward animation designed to captivate viewers in high‑traffic digital environments.
The brief called for a luxurious yet playful animation that highlights the Prada Candy Gloss bottle and packaging while evoking the fragrance’s sweet, fruity character. The piece needed to integrate symbolic elements—such as cherries and orange blossoms—while maintaining Prada’s refined aesthetic. Smooth transitions, elegant typography, and a polished pink‑and‑white palette were essential to creating a cohesive DOOH‑ready brand experience.
Production focused on creating a dynamic product showcase built around fluid transformations and reflective materials. Key sequences included:
– Elegant product reveal with the PRADA logo dissolving into the signature pink bottle
– Bottle‑to‑packaging transitions and multiplication effects for visual rhythm
– Translucent geometric elements (cubes, rectangles) adding depth and luxury texture
– Symbolic storytelling through cherries, blossoms, and soft lighting
– Lipstick‑inspired motion accents leading into the final “PRADA CANDY GLOSS” title
The animation was optimized for clarity and impact on large‑format digital displays.
The final piece delivers a polished, energetic, and luxurious visual narrative that elevates the Prada Candy Gloss fragrance. Its combination of premium 3D animation, playful product choreography, and refined colour design makes it highly effective in retail and urban DOOH environments. This project demonstrates strong capabilities in luxury brand storytelling, product‑focused motion design, and high‑end visual composition.
If you have an upcoming Motion Graphics project we would love to hear from you
Or schedule a call
If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.
Or schedule a call