This 10‑second vertical motion graphics piece was created for digital six‑sheet displays, promoting a Spotify Premium giveaway in partnership with Wrigley’s Extra and Starburst. Designed in a 540×960 portrait format, the animation blends bold product visuals, kinetic typography, and lifestyle imagery to deliver a vibrant, music‑centric message that grabs attention instantly.
The brief called for a dynamic, youth‑focused promotional animation that seamlessly integrates both gum brands with Spotify’s identity. The piece needed to communicate the giveaway message clearly, highlight the products, and reinforce the playful “driving chewns” concept through energetic visuals and modern typography. The final deliverable had to be optimized for mobile and digital out‑of‑home placements.
Production centred on crafting a bold, product‑forward composition supported by smooth zoom‑ins, layered text reveals, and a vibrant gradient blue backdrop. Extra and Starburst packaging were animated with clean, confident motion, while the Spotify logo was integrated to maintain brand consistency. A rear-view mirror framing device featuring four friends on a road trip added lifestyle context, grounding the campaign in a relatable, music‑driven moment. The animation was built specifically for portrait screens, ensuring clarity and legibility in fast‑paced environments.
The final animation delivers a punchy, modern promotional spot that effectively merges product advertising with music‑streaming culture. The kinetic typography, bold colour palette, and lifestyle imagery work together to amplify the campaign’s call‑to‑action: “TURN UP THE DRIVING CHEWNS.” The piece demonstrates strong skills in brand partnership storytelling, vertical‑format optimization, and fast‑paced motion design for contemporary digital advertising.
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