For this project we partnered with Taxi and Tim Hortons on a fast‑turnaround digital campaign filled with festive charm. What began as a small‑scale social project quickly became one of our year’s most heart‑warming favourites. We were tasked with bringing Tim Hortons’ new Christmas packaging designs to life through a combination of 2D animation, 3D modelling, CGI rendering, and Social AR — a rare opportunity to unite three of our favourite creative mediums in one cohesive digital toolkit.
This toolkit became a flexible asset bundle for online platforms, featuring high‑resolution imagery, animated content, and playful AR filters to delight Tim Hortons’ audience throughout the holiday season.
The brief called for a simple but charming social campaign showcasing Tim Hortons’ 2021 Christmas packaging, decorated with adorable character illustrations destined for takeaway cups, bags, and doughnut boxes.
We were given generous creative freedom, enabling us to craft a playful narrative across a line-up of 3D‑modelled products. The idea: let the illustrated characters subtly interact with each other across the surfaces of the packaging, creating a whimsical and cohesive Christmas scene.
Digital Toolkit Deliverables:
6 × high‑resolution CG rendered images
6 × 2D vector‑based animated sequences
14 × 10” animated videos (English + French, various formats)
1 × custom Christmas music track
2 × Spark AR filters for Facebook & Instagram
This toolkit formed a scalable foundation that the brand could deploy across social, web, and AR experiences for the entire festive season.
To bring the campaign to life, we developed a hybrid production pipeline combining 2D animation, 3D modelling, CGI rendering, and Social AR deployment.
We designed a simple animated scenario where each illustrated Christmas character interacted across the surfaces of the 3D‑modelled packaging. The 2D animations were created as standalone assets, but they were also mapped directly onto the textured surfaces of the 3D objects, allowing them to play seamlessly within our animated scenes.
We animated camera moves around the product line-up while the 2D animations played back in‑scene. All this was supported by a custom, Christmas‑themed audio track that added festive warmth and rhythm to the 10‑second social animations.
Finally, inspired by the characters’ charm, we built two Spark AR filters — transforming the animations into playful face effects where users could trigger interactions directly from their phones. This expanded the campaign from passive viewing into immersive, festive engagement.
The final result was a delightful, highly deployable digital toolkit designed to maximise the client’s investment in visual assets. Tim Hortons received a complete suite of stills, animations, and AR experiences that worked across Instagram, Facebook, websites, and digital advertising placements.
The cute illustrated characters not only brought charm to static packaging designs — they became animated personalities interacting across 3D surfaces and ultimately living inside playful AR filters. The result was a memorable, effective holiday campaign that connected emotionally with customers while showcasing how versatile digital assets can be when designed as a unified toolkit.
This project remains one of our favourites, demonstrating how thoughtful asset creation can work harder and smarter across multiple platforms, giving brands deeper ways to connect with their audiences.
If you have an upcoming Motion Graphics project we would love to hear from you
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If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.
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