PROJECT

3D Animation ‘Glass Boy’ Pedestrian Safety TV Commercial

Project overview

3D animation for pedestrian safety campaign

This 3D animation was produced for a pedestrian safety campaign to deter drivers from speeding.  It combines Live Action with a 3D animated glass boy to replicate the dangers of a high speed collision.  The animation devastatingly shows the glass boy shattering into hundreds of pieces when hit by a car travelling at 60 KM/H, in comparison to just a small breakage in the glass when the glass boy is hit at 40 KM/H.  The animation is impactful and gives a powerful message to the viewer.

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