Building on prior campaign success, we created a range of photoreal CGI visuals that translate ABB’s electrification benefits into bold, produce-built symbols traveling along a factory conveyor. Working from a detailed brief and scamps, we developed clean manufacturing environments, precise materials, and lighting to ensure clarity at scale. Master images were delivered at 8000px x 4000px for flexible cropping across website banners, promotional ads, social, and print—maintaining consistency and impact across every touchpoint.
Our Agency Partners, Agency Inc, tasked us with visualizing key benefits of ABB’s Electrification Solutions through bold, memorable iconography—each symbol crafted from real-world food products and set on precision conveyor belts. Working from a detailed creative brief and illustrative scamps, we defined a modular visual system that could translate complex ideas into instantly readable imagery. The goal: master CGI visuals at 8000×4000 resolution, designed to crop cleanly for web banners, social, print, event screens, and key visuals—without losing clarity or impact.
We produced six master visuals featuring various food products arranged into clear, recognizable symbols, all staged within cohesive factory and conveyor belt scenes. A consistent camera setup, lighting, and material treatment ensured seamless set reuse across the series. Each image was delivered as high‑resolution files for fast copy editing and cropping.
A carefully planned suite of visuals tailored for multiple formats—including wide banners, square, 1080, and cropped key visuals—ensuring effortless deployment across channels. All assets were optimized for event screens, large banners, print, web, and social, maintaining clarity, impact, and brand consistency at every size.
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If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.
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