The Brief was to produce a variety of CGI visuals to complement ABB’s Food and Beverage campaign which involved designing bespoke industrial conveyors that would symbolise specific values at the heart of the campaign and be transporting different food and beverage items. These included; infinity, sustainability, reliability, connectivity, integrity and certainty.
For the 6 key visuals the conveyors were set within a production environment and included various machinery, equipment and operators.
The visuals were created in an optimum format of 10k resolution allowing the client to use them across a wide variety of printed media, web applications and large format media for exhibitions.
The project also extended to include additional visuals displaying a number of alternative food items on the conveyors and various angles of the scenes.
Finally we produced a short animation incorporating all of the 6 key visuals which was integrated into a marketing film.
The campaign resulted in the Agency’s Client smashing targets and driving double digit growth across the business. They were also awarded Best B2B Integrated Marketing Campaign at the 2019 Drum Awards.
If you have an upcoming 3D Illustration project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
