This 30‑second ultra‑wide DOOH animation showcases Chivas Regal 18 through elegant 3D product visualization and atmospheric lighting design. Warm Edison‑style bulbs glow against a deep blue backdrop, guiding the viewer into a refined visual world where the hero bottle is revealed with cinematic precision. Designed for large‑format digital billboards, the piece blends luxury aesthetics with immersive motion to elevate the brand’s premium identity.
The brief called for a sophisticated, high‑impact animation that highlights the craftsmanship and premium character of Chivas Regal 18. The piece needed to feel intimate yet bold, using warm lighting, rich colour, and elegant composition to create a memorable DOOH experience. The ultra‑wide custom format required a custom approach to framing, pacing, and product presentation to ensure maximum clarity and visual impact across multiple screens.
Production focused on creating a cinematic environment that balances product clarity with artistic mood. Key elements included:
– Warm Edison bulbs emerging from darkness to establish an upscale, intimate tone
– Smooth vertical camera transitions revealing the Chivas Regal 18 bottle as the hero
– Artfully arranged dark chocolate pieces on a blue ceramic plate to reinforce flavour cues
– Multiple product angles highlighting amber liquid, label details, and premium materials
– Atmospheric lighting design with reflections, warm glows, and layered depth
– Ultra‑wide composition tailored specifically for high‑impact DOOH placements
Every detail—from material shaders to camera easing—was crafted to enhance the whisky’s luxurious presence.
The final animation delivers a polished, cinematic brand moment that stands out in high‑traffic urban environments. Its blend of warm lighting, elegant product staging, and ultra‑wide composition creates a premium visual experience that reinforces Chivas Regal 18’s refined identity. This project demonstrates strong capabilities in luxury 3D rendering, atmospheric motion design, and DOOH‑optimized visual storytelling across multiple screens.
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If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.
Or schedule a call