This 30‑second DOOH animation was created for Dufry’s “Sense of Place China” campaign, presenting a mesmerizing world of crystalline geometric forms rendered in rich amber, gold, and copper tones. The camera glides through an abstract landscape of faceted shapes that refract and scatter light like precious gemstones, creating a premium visual experience designed for high‑end retail displays.
The brief called for a visually striking animation that communicates cultural richness and premium quality through abstract design rather than literal imagery. The piece needed to evoke elegance, depth, and refinement—aligning with Dufry’s global travel‑retail identity. Warm metallic tones, crystalline materials, and cinematic lighting were essential to creating a sense of place that feels both modern and culturally resonant.
Production focused on creating a richly layered 3D environment with realistic material properties and fluid camera movement. Key elements included:
– Crystalline geometric structures with faceted surfaces and refractive glass‑like shaders
– Dynamic lighting setups producing dramatic highlights, warm glows, and gemstone‑like reflections
– Deep spatial layering with forms extending into the distance for immersive depth
– Smooth, cinematic camera paths weaving through the abstract environment
– Warm, luxurious colour palette of amber, gold, orange, and deep red
The result is a polished, atmospheric composition that blends technical precision with artistic storytelling.
The final animation delivers a sophisticated visual metaphor for cultural richness and luxury, perfectly suited for Dufry’s airport retail environments. Its combination of photorealistic materials, elegant lighting, and fluid motion creates a captivating DOOH experience that stands out in high‑traffic spaces. This project highlights advanced skills in 3D modelling, lighting, rendering, and abstract brand storytelling.
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