This 10‑second DOOH animation brings Dufry’s *“Sense of Place”* concept to life through a dynamic, grid‑based reveal of an illuminated evening cityscape. Warm golden‑hour tones blend with a purple‑pink gradient sky as architectural details emerge tile by tile, creating a sense of discovery and urban sophistication. Designed for large‑format digital displays, the piece delivers a refined, atmospheric moment tailored for airport and transit environments.
The brief called for a visually engaging animation that communicates Dufry’s global travel‑retail identity through a modern, metropolitan lens. The animation needed to feel premium yet understated, using modular transitions and warm evening lighting to evoke exploration and cultural immersion. The final piece had to loop seamlessly, maintain clarity at scale, and complement the brand’s broader *“Sense of Place”* campaign.
Production focused on building a layered, photorealistic city environment enhanced by a modular tile‑transition system. Key elements included:
– Grid‑based reveal effects creating rhythm, depth, and visual intrigue
– Golden‑hour lighting casting warm highlights across buildings and streets
– Purple‑pink gradient sky adding mood and evening ambience
– Illuminated high‑rise windows enhancing realism and urban energy
– Parallax‑style camera movement for subtle depth and motion
Precise timing and colour grading ensured the animation remained impactful on Large Format DOOH displays.
The final animation delivers a polished, atmospheric visual experience that aligns seamlessly with Dufry’s “Sense of Place” philosophy. The combination of modular transitions, warm evening tones, and layered architectural depth creates a captivating moment designed to stand out in high‑traffic airport environments. This project highlights strong skills in environmental motion design, DOOH‑ready composition, and premium brand storytelling.
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