This 30‑second DOOH animation brings Dufry’s “Sense of Place” concept to life through a serene morning scene of branded hot air balloons drifting above a modern cityscape. Set during golden hour, the piece blends 3D rendering with gentle, natural motion to evoke feelings of exploration, discovery, and elevated travel experiences—perfectly aligned with Dufry’s airport‑retail identity.
The brief called for a peaceful, aspirational animation that would stand out in busy airport environments without overwhelming viewers. The piece needed to highlight Dufry’s branding through colourful hot air balloons while reinforcing the “Sense of Place” narrative. The animation had to feel premium, atmospheric, and globally appealing, with a focus on natural lighting, soft motion, and a welcoming morning ambience.
Production centred on crafting a believable, softly lit world with layered depth and natural movement. Key elements included:
– Branded hot air balloons in red, white, and multicoloured stripes, each with logo integration
– Golden‑hour lighting casting warm highlights across the city and park
– A lush urban park with symmetrical pathways leading toward a contemporary skyline
– Smooth, realistic balloon motion with subtle swaying and altitude variation
– Clear morning sky with soft gradients enhancing the sense of calm
The animation was optimised for large‑format DOOH displays, ensuring clarity, depth, and visual appeal from a distance.
The final animation delivers a tranquil, visually rich moment designed to capture attention in high‑traffic airport environments. The combination of photorealistic rendering, gentle motion, and warm morning atmosphere creates a premium brand experience that aligns seamlessly with Dufry’s “Sense of Place” philosophy. This project demonstrates strong capabilities in environmental 3D design, DOOH‑ready motion graphics, and experiential brand storytelling.
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