The Luxury Watch AR Try‑On App was designed as a high‑end prototype that reimagines how customers explore premium timepieces. Using augmented reality, users could virtually “wear” a luxury watch on their wrist, viewing it at true scale and in real time. Beyond simple visualisation, the experience allowed full product configuration—letting users customise materials, colours, bezels, straps, and face designs with seamless precision. This prototype demonstrated how AR can elevate luxury retail, offering an immersive, personalised, and space‑efficient way to engage customers before they ever touch a physical product.