We used our ‘Extended Experience Platform’ to create an explorable virtual stadium that enabled participants to interact with products and stories from communities and athletes and to discover more about Nike’s ‘Move to Zero’ initiative which combines sustainability with innovative product design.
Our client XYZ and Nike wanted to do something different to celebrate the Euros, so they asked us to help create a cloud hosted online digital space using our ‘Extended Experience Cloud Hosted Platform’. This allowed both the media and EMEA employees to come together virtually despite the Covid-19 restrictions and experience some of the innovations and exclusive events that they were promoting during the month the Euros 2020 were running.
We were able to use our ‘Extended Experience Platform’ to create an explorable, virtual stadium full of content experiences, stories and information. This enabled a wide range of media contacts to access and interact with the latest football, sustainability and community stories from anywhere in the world.
We also developed an Employee-only zone. This was designed to help encourage shared celebration of tournament moments, provide a platform for user-generated content and broadcast exclusive interactive interviews with Nike’s top football talent by integrating Zoom webinar and Zoom Meetings into the platform.
This project demonstrated how web-based virtual experiences can elevate brand engagement, enable global participation, and unlock innovative storytelling opportunities—no matter the circumstances. If you’re ready to transform your next campaign or event into an unforgettable digital experience, contact us today to discover what’s possible.
If you have an upcoming Experiences project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you