This 5‑second vertical motion graphics piece was created for the Skittles Pride campaign, showcasing four limited‑edition packs designed by LGBTQ+ artists. The animation transitions from monochrome packaging to vibrant rainbow colourways, reinforcing the campaign’s message of visibility and celebration. Built for 1080×1920 digital six‑sheet displays, the piece delivers a bold, socially resonant visual moment in a compact, high‑impact format.
The brief focused on creating a concise yet powerful animation that communicates the Pride campaign message: “During Pride, only one rainbow matters.” The piece needed to highlight the limited‑edition packaging, integrate partner branding (Tesco, Stonewall), and maintain Skittles’ clean, product‑first visual identity. The final deliverable had to be optimized for DOOH and Retail environments, ensuring clarity, legibility, and emotional resonance within a short runtime.
Production centred on precise kinetic typography and a clean, centred product layout. Staggered text reveals built the campaign message with rhythm and hierarchy, while the packaging transitioned from monochrome to full rainbow colour to symbolize Pride’s vibrancy. Partner logos and supporting copy faded in sequentially to maintain visual flow. The animation was crafted specifically for vertical 9:16 DOOH displays, ensuring strong readability and brand alignment.
The final animation delivers a crisp, meaningful promotional piece that amplifies Skittles’ Pride message while showcasing the limited‑edition artist‑designed packs. The combination of kinetic typography, colour transformation, and clean product framing creates a visually engaging spot that stands out in high‑traffic digital environments. This project highlights your strengths in campaign‑driven motion design, brand partnership integration, and DOOH‑ready animation.
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