This 10‑second vertical motion graphics piece was created for digital out‑of‑home advertising to promote Skittles Smoothies. Designed in a 1080×1920 portrait format, the animation delivers a vibrant, high‑energy showcase of the product through dynamic 3D rendering, smooth camera movement, and a striking red backdrop. The result is an eye‑catching, flavour‑forward promo built for maximum visibility in busy retail environments.
The brief called for a visually impactful animation that highlights the Skittles Smoothies packaging and communicates the product’s flavour story. The piece needed to emphasize the tagline “A smooth blend of fruit and yoghurt flavours” while maintaining Skittles’ bold, playful brand identity. The final deliverable had to be optimized for portrait digital displays and DOOH placements, ensuring clarity, colour intensity, and immediate visual appeal.
Production focused on creating a dynamic 3D product showcase supported by smooth camera moves and dimensional rendering. Colourful Skittles cascade along the edges of the pack, adding motion, depth, and a sense of flavour variety. The bright yellow packaging with rainbow gradient accents contrasts sharply against the bold red background, amplifying visual impact. Every element—from lighting to motion timing—was crafted to remain crisp and readable in a vertical 9:16 format.
The final animation delivers a punchy, colourful promotional moment that captures the playful spirit of Skittles while clearly communicating the Smoothies product positioning. The combination of 3D product visualization, bold colour blocking, and smooth motion creates an engaging visual that stands out on digital six‑sheet displays. This project demonstrates strong skills in brand‑compliant motion design, product‑focused storytelling, and vertical‑format advertising.
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