This 10‑second vertical motion graphics piece was created for digital out‑of‑home advertising to introduce Wrigley’s Extra Mega gum. Designed in a 9:16 format, the animation delivers a vibrant, flavour‑forward visual experience featuring dynamic product movement, energetic typography, and a rich gradient blue backdrop. The result is a punchy, attention‑grabbing promo tailored for fast‑paced public environments.
The brief focused on producing a visually striking animation that highlights the new Extra Mega Peppermint and Spearmint packs. The messaging needed to be bold, simple, and instantly readable—emphasizing “MEGA FLAVOUR” and “SOFTER CHEW” while maintaining brand consistency. The piece also required a clean, modern aesthetic suitable for digital six‑sheet displays and vertical advertising formats.
Production centred on creating a dynamic product showcase supported by smooth 3D animation and bold kinetic typography. The gum packs were animated with subtle tilts and sways to add realism and presence, while floating white gum cubes introduced depth and playful motion. Splash‑style text transitions reinforced the energetic tone, and the gradient blue background unified the composition. Every element was optimized for clarity and impact in a vertical 9:16 layout.
The final animation delivers a clean, high‑energy promotional spot that effectively communicates the product’s key benefits and launch message. The combination of 3D product visualization, bold typography, and vibrant colour creates a memorable visual moment that stands out on digital six‑sheet displays. This project demonstrates strong skills in brand‑aligned motion design, product‑focused storytelling, and vertical‑format optimization.
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