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Animatics

From Mood Boards to Moving Magic

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Animatics

From Mood Boards to Moving Magic

VIEW SHOWREEL
GET IN TOUCH

Animatics

Unlock the power of visual storytelling with our professional animatics services.

Bring your commercial vision to life with expert Animatics Services that let you see your idea in motion before committing to full-scale production. From quick black‑and‑white board cuts to high-end mixed 2D/3D animatics with sound design, we translate mood boards and loose concepts into clear, emotive sequences. Powered by close collaboration between our storyboard artists, editors, and Imaginar’s animation production team, every animatic is both imaginative and grounded in real production constraints—reducing risk, controlling cost, and accelerating approvals.
Volkswagen Logo
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Tim Hortons Logo
Sega Logo
Prada Logo
Nintendo Logo
Nike Logo
Nestea Logo
Mclaren Logo
Mahindra Logo
Lucozade Logo
BMW Logo
Dewars Logo
Disney Logo
Dufry Logo
Hitachi Logo
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Animatics Projects

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Animatics

Animatics Services

Additional specialized services such as Boardomatics and 3D Previz

Bring your creative vision to life with our comprehensive Animatics Services, designed to elevate every stage of your production process. In addition to traditional animatics, we offer specialized services such as Boardomatics and 3D Previz, ensuring you have the tools to visualize and refine your project before it hits full-scale production. Our Boardomatics combine dynamic storyboard sequences with timing and motion, helping you communicate ideas clearly to clients and collaborators. With our 3D Previz solutions, you can explore camera angles, scene composition, and complex movements in a fully interactive environment. This not only streamlines decision-making but also reduces costly revisions later on. Let us help you transform concepts into captivating previews that inspire confidence and creativity across your team.

2D Animatics

2D animatics layer character and graphic motion over boards or design frames to validate performance, transitions, and visual hierarchy. We integrate temp voiceover, SFX, and music to refine timing, comedic beats, and emotional cadence. This level is ideal for dialogue pieces, brand films, and explainer content where typography, iconography, and layout need to be proven in motion. Our examples demonstrate how nuanced timing and staging lift scripts from good to great.

Boardomatics

Boardomatics convert static storyboards into timed, cut sequences that prove narrative, pacing, framing, and key beats before animation or live action begins. We add basic camera moves, transitions, and temp audio to test rhythm and clarity, helping clients and stakeholders align quickly and identify gaps early.

3D Previz

3D previz blocks camera moves, lenses, staging, and action within proxy environments, ensuring complex scenes are achievable and impactful. We simulate parallax, depth, and scale, map crane or drone paths, and pre-time VFX beats to reduce risk on set or in CG production. Examples include automotive feature sequences, product hero shots, and large-scale set pieces where camera choreography and lighting continuity are critical.

Hybrid Animatics (2D + 3D)

Hybrid animatics blend 2D boards, design frames, and lightweight 3D to validate spatial reads, environment scale, and transitions without full production cost. This approach is perfect for product walk-throughs, UI-in-environment moments, and mixed media commercials. Hybrid workflows clarify intent, accelerate buy-in, and set precise briefs for the production team.

Interactive and Multiplatform Mapping

When campaigns run across TV, social, DOOH, and interactive, we build animatics that map aspect ratios, safe zones, and user flows, ensuring visual priority and legibility everywhere. We adapt pacing and compositions for vertical, square, and widescreen formats while maintaining a unified narrative.

Motion Tests and Transition Explorations

Motion tests explore look, feel, and transition logic ahead of full design or animation, de-risking stylistic choices and toolkits. We prototype typography behaviors, data visualization styles, and brand motion systems so large campaigns remain consistent and adaptable. As a result, early motion language decisions streamline production and strengthen brand identity.

Pitch Films and Director’s Treatments

We craft high-impact pitch films and animations for treatments that visualize tone, structure, and hero moments, helping agencies and directors win boards. These pieces combine curated footage, design frames, and custom animation to communicate the vision with clarity and momentum.

2D Animatics

2D animatics layer character and graphic motion over boards or design frames to validate performance, transitions, and visual hierarchy. We integrate temp voiceover, SFX, and music to refine timing, comedic beats, and emotional cadence. This level is ideal for dialogue pieces, brand films, and explainer content where typography, iconography, and layout need to be proven in motion. Our examples demonstrate how nuanced timing and staging lift scripts from good to great.

Sexton Irish Whiskey

Nike Phantom Elite

Product Showreel

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Boardomatics

Boardomatics convert static storyboards into timed, cut sequences that prove narrative, pacing, framing, and key beats before animation or live action begins. We add basic camera moves, transitions, and temp audio to test rhythm and clarity, helping clients and stakeholders align quickly and identify gaps early.

Sexton Irish Whiskey

Nike Phantom Elite

Product Showreel

EXPLORE MORE

3D Previz

3D previz blocks camera moves, lenses, staging, and action within proxy environments, ensuring complex scenes are achievable and impactful. We simulate parallax, depth, and scale, map crane or drone paths, and pre-time VFX beats to reduce risk on set or in CG production. Examples include automotive feature sequences, product hero shots, and large-scale set pieces where camera choreography and lighting continuity are critical.

Sexton Irish Whiskey

Nike Phantom Elite

Product Showreel

EXPLORE MORE

2D Animatics

2D animatics layer character and graphic motion over boards or design frames to validate performance, transitions, and visual hierarchy. We integrate temp voiceover, SFX, and music to refine timing, comedic beats, and emotional cadence. This level is ideal for dialogue pieces, brand films, and explainer content where typography, iconography, and layout need to be proven in motion. Our examples demonstrate how nuanced timing and staging lift scripts from good to great.
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Why Choose Our Animatics Services?

Visualize Ideas Before Production

Transform abstract concepts and mood boards into dynamic, test-ready animatics, allowing you to see your commercial vision in motion before committing to full-scale production.

Reduce Risk and Costly Revisions

By previewing your narrative through expertly crafted animatics, you can identify potential issues early—minimizing expensive revisions during later production stages and ensuring smoother project execution.

Tailored to Every Style and Industry

From simple black-and-white edits to high-end blends of 2D and 3D animation, our services adapt to any creative style or industry requirement, giving you the flexibility to match your brand’s unique voice.

Seamless Collaboration with Animation Experts

Benefit from direct collaboration between our skilled artists and Imaginar’s broadcast animation professionals, ensuring each animatic is both visually stunning and technically feasible for final production.

Engage Stakeholders with Compelling Previews

Present clear, emotionally resonant story sequences that captivate clients, stakeholders, or focus groups—helping everyone visualize the end result and make informed decisions early on.

Accelerate Approval Processes

High-quality animatics make it easy for agencies and brands to communicate ideas quickly and effectively across teams, speeding up feedback cycles and securing approvals faster.

Enhance Storytelling Precision

Our team captures every nuance—timing, pacing, emotion—so you can refine messaging and storytelling details before investing in costly live-action or full animation shoots.

Production-Savvy Solutions That Deliver Results

Leverage our deep understanding of broadcast standards and practical production needs; we ensure your animatic isn’t just imaginative but also ready for a seamless transition into final content creation.

OUR Animatics EXPERTISE

IMAGINAR Animatics CREATIVE SERVICES

– Boardomatics: Timed, cut, and lightly animated storyboards to prove narrative, pacing, and framing.
– 2D Animatics: Layered character/graphic motion, temp VO, SFX, and music for performance and timing.
– 3D Previz: Camera blocking, lenses, staging, and action beats in 3D to validate complex moves and VFX.
– Hybrid Animatics: Mix 2D boards, design frames, and rough 3D for scale, parallax, and environment reads.
– Motion Tests: Look, feel, and transition experiments for brand or campaign toolkits.
– Performance/Dialogue Cuts: Lip‑sync timing, reaction beats, and comedic pacing.
– Research/Testing Versions: Clean client/stakeholder/researcher variants with supers and alt endings.

IMAGINAR Animatics ENGAGEMENT PLATFORMS

– Agency/client approvals
– Director’s treatments
– Research testing
– Pre-bid pitch films
– Internal alignment
– Pre‑viz for live action and CG shoots
– Social/cutdown mapping
– Broadcast compliance
– Estimate scoping.
– Production across TVCs, OLV, social, DOOH, in‑store, interactive, and event films.

IMAGINAR Animatics WORKFLOW

1. Discovery and Script Lock: We align on objectives, audience, channels, length, and KPIs. We refine scripts and define success criteria.
2. Storyboarding and Design Frames: Rapid boards with key design frames for style intent and brand alignment.
3. Edit and Timing Pass: Assemble boardomatic, establish pacing, beats, and camera language.
4. Animation/Previz Layering: Add 2D motion, proxy 3D blocking, temp VO, SFX, and music. Explore alt cuts and endings.
5. Review and Research Testing: Version for stakeholders or consumer testing; integrate learnings and compliance notes.
6. Final Animatic Delivery: Provide locked timing/reference package for production: edit files, audio splits, frame sequences, lens notes, and camera charts.
7. Handoff to Production: Direct line to Imaginar’s animation/production teams for a seamless jump into layout, lookdev, and shoot planning.

IMAGINAR Animatics CREATIVE RESOURCES

– Editorial: Adobe Premiere Pro, Avid Media Composer, DaVinci Resolve
– 2D: Photoshop, Illustrator, After Effects, TVPaint, Toon Boom Harmony
– 3D Previz: Cinema 4D, Blender, Maya, Unreal/Unity for camera tests and proxy environments
– Audio: Pro Tools, Audition (VO, SFX, temp mix, stems)
– Collaboration: Frame.io, ShotGrid, Miro, Google Workspace
– Delivery: XML/EDL/AAF, frame sequences, LUTs, lens metadata, animatics with and without guides

INDUSTRIES WE SERVE

We tailor creative, workflow, and deliverables to your sector’s expectations—balancing brand craft with performance, compliance, and platform readiness. Each industry includes research‑ready and production‑ready outputs to shorten the path from idea to finished film.

Advertising and Brand

Animatics are used to sell ideas, align stakeholders, and pre‑time multi‑format campaigns.
Deliverables: boardomatics, :06/:10/:15/:30 cut maps, supers/legal safe frames, key frame design packs, social cutdowns, research exports.

Consumer Goods (FMCG)

Validate storytelling, claims, and shopper triggers across markets.
Deliverables: multilingual variants, pack update swaps, in‑store DOOH timings, recipe/how‑to animatics, seasonal alternates, compliance‑ready supers.

Technology and SaaS

Explain features and flows with UI‑driven animatics and prototype motion.
Deliverables: product walkthroughs, onboarding sequences, live demo timing guides, website hero loops, investor/launch films.

Healthcare and Pharma

Communicate mechanisms, patient journeys, and HCP guidance with accuracy.
Deliverables: MOA animatics, patient education sequences, congress loop timings, market‑specific copy variants, med‑legal review versions.

Finance and Fintech

Turn complex processes—payments, security, lending—into clear visual narratives. Deliverables: KYC/AML explainers, in‑app motion maps, investor update cuts, compliance‑checked supers, localization packs.

Automotive and Mobility

Plan feature explainers, safety sequences, and configurator beats.
Deliverables: feature demos, HUD/cluster motion maps, dealership screen loops, charging/how‑to cuts, event screen timings, multi‑aspect grids.

Entertainment and Media

Previsualize title sequences, promos, and broadcast packages.
Deliverables: openers/idents timing, bumper variants, toolkit motion tests, lower‑third systems, sting/transition maps, channel brand refresh packs.

Retail & eCommerce

Improve conversion with PDP explainers and social formats. Deliverables: product demo animatics, 1:1/9:16/16:9 cut plans, thumbnail motion tests, carousel sequences, localization and pricing swaps.

Education & eLearning

Boost comprehension with modular lessons and character‑led scenarios.
Deliverables: curriculum series maps, LMS micro‑module animatics, assessment clips, teacher pack references, captioned versions, illustrated PDFs.

Sports & Fitness

Bring energy and performance data to life for campaigns and events. Deliverables: brand films, product demo beats, stat/data visualizations, arena/stadium screen timings, broadcast replay packages.

Animatics FAQ'S

Animatics are animated storyboards that combine visuals, timing, and audio to create a rough preview of how a commercial or video will look and feel before full production begins. They help visualize scenes, transitions, pacing, and overall narrative flow.
Animatics allow you to test ideas, refine storytelling, and identify potential issues early in the creative process. This saves time and money by minimizing revisions during later stages of production and ensures everyone is aligned on the vision.
Agencies, brands, businesses, filmmakers, and marketers across all industries can benefit from animatics—especially those developing commercials, explainer videos, branded content, or any visual storytelling project.
While storyboards are static images showing key scenes or frames, animatics add motion, timing cues, sound effects, voiceovers, and music to bring those frames to life—offering a more accurate sense of the final product’s rhythm and impact.
We produce everything from simple black-and-white line art edits to high-end mixes of 2D and 3D animation styles—tailoring each animatic to suit your brand’s needs and the desired level of detail.
Our process is highly collaborative: we work closely with you at every stage—from mood boards through initial drafts—to ensure your feedback shapes the final result.
Our team captures every nuance—timing, pacing, emotion—so you can refine messaging and storytelling details before investing in costly live-action or full animation shoots.
Turnaround times vary based on complexity and length but typically range from one week for simpler projects to several weeks for more elaborate sequences involving multiple revisions or advanced animation techniques.
A finished script helps streamline the process but isn’t always necessary; we’re experienced in working with loose concepts or outlines and can help develop them into compelling narratives as part of our service.
Yes! We include a set number of revision rounds (as agreed upon) so you can refine visuals or pacing until you’re satisfied with the direction before moving forward with full production.
Definitely—our professional-quality animatics are designed not just as internal tools but also as engaging previews that clearly communicate your ideas during pitches or market research sessions.
Our artists collaborate directly with broadcast animation experts at Imaginar—ensuring each animatic balances creativity with practical production know-how for results that translate seamlessly into final content while saving you time and reducing costly changes later on.

GET IN TOUCH

If you have an upcoming Animatics project we would love to hear from you

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GET IN TOUCH

If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.

Name

Or schedule a call

Check availability