Enhance user experience, streamline product customization, and improve design efficiency






















Our end-to-end process is simple and robust
– Define goals: sales, training, marketing, support.
– Map audiences, devices, performance targets, and KPIs.
– Confirm product variants, options, constraints, and data sources.
– Deliverables: SOW, timeline, feature list, success metrics.
– Accept CAD/STEP/IGES, existing 3D, drawings, photos, BOMs.
– Assess completeness, topology, material references, scale.
– Identify gaps and propose substitutions or scans if needed.
– Convert/Clean CAD → polygonal meshes; retopology as needed.
– Create PBR materials and textures; bake normals/AO.
– Build LODs, instancing, and texture atlases for performance.
– Output: game‑ready assets, naming conventions, version control.
– Map product options, rules, dependencies, pricing hooks.
– Create a configuration graph/logic matrix (compatibility rules).
– Define data schema for variants, SKUs, and future expansion.
– Wireframes for desktop/mobile; focus on clarity and speed.
– Interaction model: orbit/pan/zoom, hotspots, exploded views, AR hooks.
– UI for options, tooltips, measurements, compare, save/share.
– Choose Unity/Unreal for high fidelity, or WebGL/WebGPU (Three.js/Babylon) for ultra‑light web delivery.
– Consider hybrid: server‑rendered streams for ultra‑complex scenes, or progressive loading on web.
– Decide on hosting, CDN, and analytics tools.
– Build states: open/close, swap components, color/finish changes.
– Add procedural behaviors, constraints, and collision checks.
– Author cinematic and guided tours; camera bookmarks and paths.
Pull live specs, pricing, stock, or telemetry via APIs.
– CPQ/CRM/e‑commerce integration (quotes, carts, lead capture).
– WebRTC for guided sessions, co‑viewing, and presenter controls.
– Mesh decimation, occlusion culling, baked lighting/probes.
– Texture compression (KTX2/Basis), Draco mesh compression.
– Lazy/progressive loading; device‑specific quality presets.
– Test on Chrome, Safari, Edge; Windows/macOS/iOS/Android.
– Validate touch, mouse, gamepad; accessibility checks.
– Offline/low‑bandwidth fallbacks and graceful degradation.
– HTTPS, tokenized APIs, role‑based access.
– Optional login, watermarking, link expiry.
– Analytics GDPR/CCPA compliance; anonymized event tracking.
– Configure cloud hosting/CDN; global edge caching.
– Continuous delivery pipeline and monitoring.
– Versioning for models, logic, and UI.
– Track option selections, dwell time, drop‑offs, heatmaps.
– Export leads to CRM; A/B test flows and UI.
– Insight dashboards to inform product and sales decisions.
– Run pilot with stakeholders, collect feedback, iterate.
– Provide admin console and content update guidelines.
– Train sales/CS teams; deliver style guides and SDK notes.
– SLA for fixes and browser updates.
– Add new variants/finishes, seasonal campaigns, and locales.
– Performance audits and feature roadmaps.
– Configure cloud hosting/CDN; global edge caching.
– Continuous delivery pipeline and monitoring.
– Versioning for models, logic, and UI.
Typical timeline and collaboration
Client inputs we’ll need
Deliverables you can expect
Outcome
Automotive Real-Time Configurator
Transforming Automotive Experiences: Customize in Real-Time and Navigate Your Journey with Interactive 3D Precision!
Here’s how real-time 3D configurators are used
Let prospects explore options, see pricing, and request quotes instantly.
Embed 3D product customisation on product pages to boost conversion and reduce returns.
Replace or augment physical displays with always-on, web-based experiences.
Standardize product selection, options, and quoting across networks.
Capture preferences, generate qualified leads, and personalise follow-ups.
Interactive walkthroughs of products, maintenance steps, and safety procedures.
Test configurations with users and stakeholders pre‑manufacture.
Configure spaces, equipment placement, and workflows virtually.
Link configuration logic to pricing, SKUs, inventory, and CRM for end‑to‑end quoting.
Visual parts identification, upgrades, and service planning.
Guided web sessions and co‑viewing for global presentations.
View configured products in AR or VR for scale and context checks.
Who uses real-time configurators (client types)
Industries that benefit from real-time configurators
Vehicles, trims, packages, accessories, fleet specs.
Configurable assemblies, options, safety packages.
Interiors, mission kits, MRO planning (with access control).
Fit‑outs, finishes, unit selections, tenant changes.
Materials, dimensions, modular systems, room planners.
Colours, capacities, bundles, IoT feature demos.
Device options, OR layouts, training simulations.
Boats, RVs, powersports custom builds.
Solar arrays, battery systems, substation layouts.
Racking, conveyors, facility flow visualization
Mass customization, print/embroidery previews
Store layouts, modular displays, planograms.
Attachments, configurations, financing options.
Event layouts, seating, AV setups, signage plans.
Remote learning content, facilities management.
Interactive exhibits, exhibition layouts
Unlock the Future of Product Interaction!
If you have an upcoming Real-Time Configurators project we would love to hear from you
If you have an upcoming project you would like to discuss, we would love to hear from you
Get a quote